Nowadays technology is so present that it is used in everyday life. When used, it produces lots of data that is collected by organisations, partly for the purpose of returning to the user personalised advertising so that he consumes more. It is a form of tracking, of course, but the more data is given to these algorithms, the more targeted advertising is produced. Proceeding like this, rather than consuming as everyone does, the consumer could buy only goods that fit perfectly his/her expectations. This way he/she could consume better.

This work is a method to exploit better internet advertising. All along the exhibition I have applied the procedure and bought what algorithms chose for me. The boxes under the posters and their content are the result, and I also presented my work by wearing it.